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Tourism Awards To Gujarat

Awards to Gujarat - Gujarat Ki Shaan

The Ministry of Tourism of the Gujarat Government maintained its impressive performance record. The efforts of the ministry in elevating the state’s to one of the top tourism destinations of India saw fruition and vindication as the state won three National Tourism awards for its tourism film, for being adjudged the third-best state with all round development of tourism and for using state-of-the-art technologies for tourism (this award was given to the Tourism Corporation of Gujarat Limited). At the awards ceremony in New Delhi on 12th of March, Mr. Chiranjeevi-the Indian Tourism Minister, said that new awards categories were added to recognize the best in various fields, keeping in perspective the multifarious changes that have taken place in tourism today.

Khushboo Gujarati Ki Campaign by Amitabh Bachchan

Making Amitabh Bachchan the brand ambassador of the state in its television and print advertisement campaigns definitely paid off. “Khushboo Gujarat Ki”, featuring the Bollywood superstar, won the Best Tourism Film (2011-12) award. The state’s Minister for Tourism Mr. Saurabhbhai Patel and the managing director of TCGL, Mr. Sanjay Kaul, received the award from Honourable President Shri. Pranab Mukherjee at the National Tourism awards ceremony in the national capital.

The “Khushbhoo Gujarat Ki” campaign was spread over two phases, with each phase focusing on different destinations in Gujarat. With Ogilvy & Mather’s Executive Chairman and national Creative Director Mr. Piyush Pandey at the helm, the campaign captured and communicated to the masses the rich cultures and traditions of the state.

The first phase of the campaign focused on Kutch, Somnath, Gir National Forest and Dwarka while in the second phase Saputara, Porbandar, Lothal and Sidhpur were promoted. The essence of each destination was captured wholly in the campaigns. The state of Gujarat has been witness to the ancient Indus Valley civilization and Lothal bears remnants of an ancient dockyard that bears testimony to the sea farers of the ancient civilization while the kingdoms mentioned in the Puranas (Dwarka) emerged in Gujarat. It has also been bestowed with richness in geological features with a desert in Kutch to a hill station in Saputara. The state’s Gir forests are also the home of the only remaining Asiatic lions. The state holds a special place in modern history as the birthplace of Mahatma Gandhi (Porbandar) and the site where Mother’s last rituals were performed (Sidhpur). Cultural festivals like the Kutch festival has also been shown in the campaigns.

The endeavours of Gujarat’s Tourism ministry paid off as the state welcomed an additional 54 lakh visitors in the previous two years. Over the two years, tourist inflow to the state grew by double digits in all the destinations that were promoted through the campaign while inflow of foreign tourists ballooned by 30 percent. The state recorded 1.7 crore tourists in 2009-10, 1.98 crore tourists in 2010-2011 and a whopping 2.23 crore in 2011-2012. From 2010-2011 to 2011-2012 there was an increase in the number of foreign tourists in Gujarat by 14 percent.

The Union Tourism Minister emphasized on the need for India to step-up in its efforts to develop and promote tourism destinations and achieve the nation’s potential as a leading tourism destination. Mr. Chiranjeevi said that the aim of the tourism ministry is to attract different kind of tourists by diversifying tourism products of the country.

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